Recommended Business and Marketing Books

How to Advertise: Building Brands and Businesses in the New Marketing World by Kenneth Roman and Jane Maas

Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy by Vanessa Fox

Kotler on Marketing by Philip Kotler

Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout

Positioning: The Battle for Your Mind by Al Ries and Jack Trout

Marketing Warfare by Al Ries and Jack Trout

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

Tribes: We Need You to Lead Us by Seth Godin

Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media by Rebecca Lieb

Strategy: Create and Implement the Best Strategy for Your Business by Harvard Business School Press

Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E. Porter

Competitive Advantage: Creating and Sustaining Superior Performance by Michael E. Porter